.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech startups, once familiarized to snagging billions in financial backing annually, have actually reared almost $360 million thus far this year, placing it on track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That downturn results from market concentration, heightened governing pressures, and also economic uncertainties.ADWEEK consulted with five VCs who remain to purchase adtech providers, in spite of these problems, about what they are seeking as well as what they steer clear of. Maybe unsurprisingly, these financiers are actually targeting options in privacy-focused modern technologies as well as industry-specific locations including linked TV.